EXPERIENCED CAPITAL MANAGEMENT

Experienced Capital Management was founded on the conviction that the most compelling investment opportunity in Europe lies within premium consumer brands — companies with strong identities, loyal communities, and untapped growth potential. Based in the heart of Paris at 174 Rue de Rivoli, we operate at the intersection of finance and brand-building, bringing together professionals who have held senior roles in consumer goods companies, retail groups, and investment firms. Our team has collectively supported dozens of brands through pivotal phases of development, from first retail expansion to international rollout and public markets. We are a certified B Corporation, a designation we earned by meeting the highest verified standards of social and environmental performance, accountability, and transparency. This certification is not a marketing tool for us — it shapes every investment decision we make and every expectation we set for our portfolio. We believe that brands with a clear purpose outperform over time, and our portfolio composition reflects that thesis. Our relationship with founders is honest and direct: we share the risks, we share the work, and we share the rewards. We do not parachute in with generic playbooks; instead, we build tailored operational roadmaps alongside management teams, drawing on deep sector knowledge. The successful IPO of Le Slip Français on Euronext Growth in July 2026 stands as a landmark moment for the fund, validating our model and demonstrating what patient, purposeful capital can achieve with the right brand.